Rhythm to Ride are a new ski school based in Meribel, France. They're dedicated to sustainable practices and working with local 'green' businesses - protecting the planet is key to their brand personality.
Founder Ollie had the bare bones of his concept. It was up to us to flesh it out and make the brand personality come alive and stand out compared to his local competitors.
Our branding workshop revealed key elements of the Rhythm brand personality. It's cool, it's professional, it's 'green' and it's extreme. We sourced a quirky, mountain inspired font and natural earthy tones to make up the brand pack. The focus on natural colours with sharp clean lines focus your attention on the brands key 'protect our planet' messaging.
We decided to steer away from typical 'ski' names. Rhythm to Ride brings to life the fun, playful nature of Ollie's passion for skiing and gives the brand room to grow into different sports (a requirement from the start).
ROI + value
Before launching and just using teaser content, R&R have confirmed a sponsorship deal with a world-renowned snow board brand and they've started to see bookings trickle into for the 22'/23' winter season already.
"I couldn’t imagine working with anyone else. Megan has been so professional and has gone above and beyond at every stage of this project to date. She listened to our ideas and really took the time to understand us. We are especially impressed by her speed, accuracy and flexibility and we will definitely be using her or one of her team to manage our content and help us with our strategy going forward."
Director/Owner of Rhythm and Ride