Web design by Chiara Colella
Brand and TOV development
Ski Mottaret are a ski rental property located in Mottaret, the Three Valleys France. The owner approached us to transform his current website from a conversational, chatty TOV, to a tone that embodied pure luxury.
The aim of this new site is to attract more upmarket clients in line with the revamp of the rental property. The owner had existing information on the website, however it was out of date and required review.
We spent time analysing resort specific guides, online resource and speaking to locals to ensure that the experiences and recommendations presented on the site are unique, and thoughtful for potential customers. We used our experience in writing for high-end travel companies to nail the required TOV and deliver exactly what Scott was after.
ROI + value
After just three weeks of launching, all available dates were fully booked for 2022. The sleek feel and professional content allowed for prices to double from the previous site.
"Our aim was to look and feel more luxury in order to appeal to a higher end client. Megan used experience in the luxury travel industry and wrote us copy that felt right to us and looks great on the page!"
Owner of Ski Mottaret