Erica Bonnet-Laverge

Website

https://www.erica-bonnet-laverge.com/

Launch

February 2022

 

Category

Content strategy

Website content

Multi-lingual website design

Bio

Erica is an ecologically minded individual who keeps sustainability at the forefront of all her business endeavors. She came to us looking for help to identify not just her brand, but to launch her new business.

 

Challenge

Erica had two incredibly different concepts she wanted to marry together under one brand. One half of her business involves organising mountain leader and mule trips in the mountains in France. The other half is business orientated, consulting for collective intelligence. Erica's vision saw the two link together in multiple ways - the challenge was to visually make that happen.

 

Solution

We integrated sustainable design approaches into her website design, like minimising unnecessary pages, using package fonts and reducing imagery where possible.

 

ROI + value

Since launch, Erica has had a hugely positive response from her existing customers. They remarked on how professional and fun the new website was in comparison to the old website. For Erica, it's about having a streamlined brand that encapsulates all of her businesses under one brand efficiently and logically - which is exactly what she came away with.

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