Website
Launch
August 2022
Category
Content strategy
Website content
Multi-lingual website design
Basic SEO
Bio
Rhythm and Ride are a new ski school based in Meribel, France. They are a high-end ski brand with a twist - they've got two very different target clients with two different business approaches.
They're dedicated to sustainable practices and working with sustainable brands.
Challenge
Founder Ollie had the bare bones of his concept. It was up to us to flesh it out and make the personality come alive in a way that appealed to his two very different target markets - luxury high end ski instruction, and local seasonaires.
Solution
As Ollie's luxury ski clients will be the focus for the 2022/2023 season, we decided to design the home page to suit audience specifically using a clean professional style and sharp imagery. For his seasonaire clients, we created a 'locals portal' designed specifically in a fun, quirky way that feels exclusive to them.
Ollie had powerful imagery that he wanted to keep at the forefront of his design. We highlighted the cool tones of his imagery with the beige tones from his branding throughout the site. The end design feels cool and high end - two of Rhythm and Ride's important brand personality identifiers.
ROI + value
Before launching and just using teaser content, R&R have confirmed a sponsorship deal with a world-renowned snow board brand and they've started to see bookings trickle into for the 22'/23' winter season already.
Testimonial
"I couldn’t imagine working with anyone else. Megan has been so professional and has gone above and beyond at every stage of this project to date. She listened to our ideas and really took the time to understand us. We are especially impressed by her speed, accuracy and flexibility and we will definitely be using her or one of her team to manage our content and help us with our strategy going forward."
Oliver Scott
Director/Owner of Rhythm and Ride
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