Website
Launch
September 2022
Branding
Category
Naming
Content strategy
Logo and branding
Website content
Website design
Basic SEO
Mult-lingual website
Bio
Rhythm to Ride are a new ski school based in Meribel, France. They're dedicated to sustainable practices and working with local 'green' businesses - protecting the planet is key to their brand personality.
Challenge
Founder Ollie had the bare bones of his concept. It was up to us to flesh it out and make the brand personality come alive and stand out compared to his local competitors.
Solution
After multiple branding workshops, we decided to steer away from typical 'ski' names. Rhythm to Ride brings to life the fun, playful nature of Ollie's passion for skiing and gives the brand room to grow into different sports (a requirement from the start). The brand colours and home page were designed to pack a punch. We designed them to feel different to current ski brands and stand out on purpose. The focus on earthy, natural colours with sharp clean lines focus your attention on the brands key 'protect our planet' messaging.
We streamlined the UX design to be as user friendly as possible without loosing any important information. We included a blog page to both boost SEO and highlight powerful messages that Rhythm want to talk about locally. The end result is both cool, powerful and entirely 'Rhythm'.
ROI + value
Just one week after launching Rhythm had over 500 unique site views, confirmed a sponsorship deal with a world-renowned snow board brand and started to see bookings trickle into for the 22'/23' winter season already - 3 of which came directly through the website.
Testimonial
"I couldn’t imagine working with anyone else. Megan has been so professional and has gone above and beyond at every stage of this project to date. She listened to our ideas and really took the time to understand us. We are especially impressed by her speed, accuracy and flexibility and we will definitely be using her or one of her team to manage our content and help us with our strategy going forward."
Oliver Scott
Director/Owner of Rhythm to Ride
